Are you at the point where you cannot understand why you are not on the first page of Google? Perhaps you have been following your SEO strategy strictly, putting in the hours, and still have not achieved the results you are looking for. This can be frustrating, and you can run out of ideas on how you can change things around. Well, know that there are ways you can boost your Google rankings, and they do not include making risky moves.
First, you need to know how your website is performing. The best way to do this is through using in-depth SEO audit services. They are offered by experienced SEO agencies in the UK. Let’s break it down and take a look at how this service works.
Analyzing the Content
One area that SEO audits will include is the content. Experienced SEO agencies will leave no page unturned, which means combing through every page on your site, and checking the content for areas of improvement. For example, there could be duplicate content in places or errors that you are not aware of. This is all going to be flagged during an audit.
Of course, analyzing the content means considering the keywords. The team is going to see what keywords you are targeting and whether they are the best ones for your website. To read more about what a team does in more detail, you can head to https://www.clickslice.co.uk/seo-audit-services/. ClickSlice is a leading SEO agency in London that offers SEO audit services, which deep dive into your site and ensure you know what is going on. So, you can learn more about their unique process on their website.
Looking at Your Backlink Profile
Having natural backlinks is vital to success with your Google ranking. But, it can be difficult to build a good backlink profile. Perhaps this is an area you are concerned about and you can discover what the health of your backlink profile is through an SEO audit. Indeed, the team will do everything from assessing the links for quality to suggesting what way you should go with content.
Know that backlinks are like recommendations, and Google wants to see them. You should constantly be working on your backlink profile in order to get quality and natural backlinks. With an SEO audit service, you can see where you are currently at and find out what you can do about moving forward. A team has the knowledge and tools to see what is working well and what can be improved.
Check Website Speeds
Something that is pivotal to your website is fast loading speeds. People do not want to wait around even for a few seconds. There are short attention spans on the internet and users demand fast answers. Indeed, those web pages that do not load instantly will see traffic leave. Your bounce rate will increase, which is something you do not want. What’s more, your website speed affects SEO. So, Google cares whether your website is slow, which can impact your rankings.
Thankfully, this is an element that an SEO audit will discover. Tests will be conducted to check your website speeds and see if they are up to scratch for the modern user. Of course, SEO agencies are going to recommend ways this can improve too.
You Receive a Detailed Report
A vital part of the process for you as the website owner is receiving a detailed report. This will keep you in the loop, and you can discover the findings and work of the SEO agency. In particular, expert teams will ensure this report is highly detailed, laying out all of their findings and what your current SEO performance is like.
Of course, you want to ensure that you study the report and know everything the team has found. Do not forget to ask questions if you discover anything you are not sure about. Hopefully, the team has prepared a report that does not contain any complicated jargon or long-winded answers. It should be clear and precise, allowing you to see where your website is at.
The Inclusion of Next Steps
Most SEO agencies will recommend updates and changes you can make to your website to make it better. This is going to be included in the detailed report. This can give you a starting point and things you can work on to increase your rankings. Some agencies will also provide additional services that can make these changes for you if this is something you want to explore.